Nintendo President Doesn’t Want to be “Overly Influenced” by Rising RAM Costs, Nintendo Switch 2 Price to Remain Stable For Now

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With the understanding across the tech industry being that no one can escape memory shortages,” with price increases for devices already directly impacted by the shortages and rising cost of RAM, the question of popular consoles, like the Nintendo Switch 2, getting a price increase seems inevitable and more like a question of ‘when,’ instead of ‘if.

So far, Nintendo has been cautious on the topic of price increases for the Nintendo Switch 2. When tariffs were the major factor potentially impacting the price of the console, Nintendo president Shuntaro Furukawa made it clear that the price of the console could be increased, but those comments were always just warnings to prepare players for a potential circumstance, rather than something that would happen.

In response to the rising costs of memory and RAM shortages, Furukawa has taken the same approach. Last month, Furukawa said that Nintendo must monitor the situation closely,” not saying that prices would increase, and that, at least for now, players can expect the price of the console to remain where it is.

As part of the Q&A section from Nintendo’s recent financial report, Furukawa reiterated that sentiment, and added that he doesn’t want to be “overly influencedby what could potentially just be a short-term phase for the industry. Furukawa also said (via machine translation), “Price changes will be determined comprehensively, taking into account not only profitability but also the adoption of the platform, sales trends and market conditions.”

The Switch 2 sold 17.37 million units in 2025, marking an incredible launch year for the hybrid console. Even with rising memory costs, if Nintendo can keep selling Switch 2 units at a good pace, that increases the likelihood that it will be able to offset any profitability losses from manufacturing the console through software sales.

Of course, it could end up being that memory costs reach such a degree that Nintendo can no longer eat the offset the cost through software alone, and needs to cut its losses as much as it can by increasing the cost of the console, but at least for now, it seems like we can expect the price of the Nintendo Switch 2 to remain where it is.

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